개요Layer Insights stuurt events naar Klaviyo die Klaviyo zelf niet kan tracken zoals quiz abandonment, upsell declines en cross-device visits. Bouw flows op nieuwe triggers met 15-25% recovery. Pixel-attributie verrijkt klantprofielen met true ROAS data voor betere segmentatie.
기능
Benchmark your email performanceSee all Klaviyo flows, campaigns, forms and lists in one dashboard, benchmarked against e-commerce standards for open rate, click rate, unsubscribes and spam — with clear "good / average / below benchmark" labels.
Find revenue you're leaving on the tableLayer Insights audits your Klaviyo event setup and flags missing high-impact events like Viewed Product, Added to Cart and Started Checkout, with step-by-step instructions to enable the abandonment flows they unlock.
Attribute email revenue to real ROICombine Klaviyo revenue with your Shopify, ad and marketplace data to see exactly what share of total revenue email drives — per flow, per campaign, and over time.
Track list growth and form conversionMonitor subscriber growth, opt-in rates and signup form performance over 30/90-day periods, so you know which forms convert and which lists are stagnating.
Get actionable flow insightsPer-flow recommendations based on your own numbers: which flows underperform on opens or clicks, where unsubscribes spike, and what to fix first.
사용자 가이드Klaviyo koppelen aan Layer Insights in 3 stappenVerbind Klaviyo met je Layer Insights dashboard via een private API key. Na de koppeling synchroniseren je flows, campagnes, formulieren en lijsten automatisch — inclusief benchmarks per metric.
사용자 가이드Ontbrekende Klaviyo events vinden en instellen met Layer InsightsLayer Insights controleert welke aanbevolen Klaviyo events (zoals Viewed Product en Added to Cart) ontbreken in jouw setup, en laat per event zien welke flow je ermee kunt activeren.
사용자 가이드Je e-mailomzet benchmarken: wat zijn goede open- en klikratio's?Leer hoe Layer Insights je Klaviyo-prestaties vergelijkt met e-commerce benchmarks (35% open rate, 3% click rate) en hoe je onderpresterende flows en campagnes herkent.