Attribution
Overview Attribution tracks the true ROAS and CAC for all your marketing touchpoints, determines what ads to double down on, and which ones are secretly losing you money. Ask your data anything via AI. Conversion API sends real data back to ad platforms.
Features
True ROAS that matches your bank account Attribution tracks cost at the user level, not the campaign level, so your reported ROAS reconciles with actual revenue. No more double-counting between Meta, Google, and Klaviyo.
AI-native: query your Klaviyo and paid data together Connect Attribution via MCP and let Claude or ChatGPT analyze paid acquisition alongside Klaviyo-driven LTV. Ask questions across channels without exporting CSVs or learning a new query syntax.
Stop paying ads to retarget your Klaviyo list See exactly how much you spend acquiring customers who are already in your Klaviyo flows. The first-time purchaser report separates new revenue from repeat revenue at the channel level.
Cohort payback shows when each month turns profit Watch every acquisition cohort compound from 1.5x to 5x+ as Klaviyo flows do their work. See payback periods by channel, campaign, and creative so you know what is actually profitable.
Conversion API sends real revenue back to ad platforms Push deduplicated, server-side conversion events to Meta and Google with true LTV instead of true first-order revenue. Better signal in, better optimization out, lower CAC over time.
Attribute revenue to the Klaviyo flow that drove it See which Klaviyo flows, campaigns, and segments are driving real incremental revenue versus picking up sales that would have happened anyway. Optimize flow logic based on contribution, not opens.
User Guide Installation guide This page will help you get started with Klaviyo + Attribution.
User Guide Klaviyo Data Reference This reference describes what data Attribution pulls from Klaviyo and how it is used.
User Guide Use case how-to: How to Analyze Klaviyo Performance in Attribution This guide walks you through how to find and interpret Klaviyo data in your Attribution dashboard.