Pinterest Audiences
OverviewKlaviyo powers smarter digital relationships across every channel, now including Pinterest ads. Once connected, you can sync audience data from Klaviyo to Pinterest to power more personalized advertising campaigns.
Features
Actalike audiencesBuilding actalike audiences to find more of your best customers
Engagement audiencesRetargeting recently engaged audiences who didn’t convert
Exclusionary AudiencesExcluding recently converted audiences to avoid wasting ad spend
User GuideGetting started with Pinterest AudiencesLearn how to integrate Pinterest Audiences with Klaviyo.
User GuidePinterest + Klaviyo integration: Personalized and Efficient AdsWith the Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers.
User GuidePin to win: 12 tips for a winning Pinterest marketing strategy in 2025We chatted with Pinterest product manager Erin Mathews about Pinterest marketing ideas, along with actionable tips and insights for executing your ecommerce brand’s Pinterest strategy.