Ordinary
Developer
- Ordinary: Attribution + A/B
Category
- Journey Optimization
Pricing
OverviewAttribution and A/B testing platform for Shopify brands. Cross-channel attribution (Klaviyo, Meta, Google, Amazon) joined to real Shopify orders. Rigorous A/B testing built in. A first-party pixel recovers the 30-40% of conversions iOS and ad blockers hide. Know where to put the next dollar.
Features
Real attributed orders, not just clicksKlaviyo reports revenue from its own 5-day click window. Ordinary credits Klaviyo only when its touch maps to a real order your Shopify store actually shipped — a paid sale, under the attribution model you choose.
Klaviyo's revenue contribution in four attribution modelsEmail and SMS sit on the same multi-touch yardstick as Meta, Google, organic, and direct. Flip first-touch, last-touch, linear, and time-decay with one click — every order resolved against a real Shopify sale.
Hourly engagement burst, day-by-day decayWatch opens, clicks, and revenue land hour by hour after every send — the classic spike-then-decay curve in one chart — then read the daily deltas as empty trailing days trim themselves away.
Numbers that match Shopify to the centNo 5–15% drift, no sampling, no wondering which dashboard to believe. Every order — Klaviyo-attributed or not — reconciles to the cent against Shopify's Sales report, checked automatically every hour.
Run A/B tests, scored on real revenueRun A/B tests right inside Ordinary and score every variant on the real orders Shopify shipped — with honest statistical significance, so you ship the true winner, not a vanity uptick on clicks or opens.
Know which sends bring customers backPair Klaviyo with lifecycle stages, cohort retention, and LTV by channel — so you can see whether your flows win repeat buyers or one-and-done tourists, and reach the reorder window while there's still time.
User GuideConnecting Klaviyo to Ordinary — attribution, campaigns, and flows in one reportConnect Klaviyo to Ordinary in two minutes. Pull every campaign, flow, and engagement event into cross-channel attribution reconciled to your real Shopify orders.
User GuideReading your Klaviyo campaign and flow performance in OrdinarySee every Klaviyo campaign and flow with the orders and revenue Ordinary attributes to it — the hourly engagement burst, the per-day decay, and why our number differs from Klaviyo's.
User GuideAttribution models explained — first-click, last-click, linear, time-decayPlain-English definitions and worked examples of Ordinary's four attribution models — see which channels (Klaviyo included) earn credit for each order, and pick the view that fits your question.
User GuideTime your Klaviyo sends to the customer lifecycleSee every customer's lifecycle stage — new, due to reorder, lapsing, or lost — plus cohort retention and LTV, so you hit the replenishment window and see which Klaviyo flows win repeat buyers.