LaunchPad by LiftEngine
Overview Know your customers like never before. LaunchPad enriches Klaviyo profiles with powerful data & customer personas to fuel personalization, stronger ROI, & lasting loyalty. Personalize images, messaging, & product recommendations using 25+ new fields of demographic, interest, & buying behavior data.
Features
Deeply Personalize Campaigns Based on Age, Gender, Income, & More It's been proven: Personalized campaigns boost revenue. Ensure recipients see creative, messaging, and product recommendations based on who they are. We add data like age, gender, and income to the profiles on your account.
Create Next-Level Segments with Real Consumer Data Add demographic, interest, and buying behavior data to the segments you built based on your E-Commerce, Loyalty, and Review integrations data. Combine who your customers are and how they interact with your brand.
Better Understand Your Customers Your customers are more than what they buy and how they interact with your website. With the data we provide, you'll know demographics like age, gender, and household composition, their interests, and so much more.
Unlimited Use of Data Utilize our data everywhere. Integrate it into your business intelligence platform for reporting, generate advanced insights in your Customer Data Platform, and build more effective custom audiences on platforms like Meta.
Acquire Customers Quickly & Grow Your Lists Leverage our 250 million consumer U.S. database to grow your customer file. We create bespoke precision audiences, and our partners across direct mail, Meta, email, and more help deliver a seamless acquisition strategy.
User Guide Getting Started Here's how to set up the Klaviyo integration in the LaunchPad portal.
User Guide Best Practices for Building LaunchPad Segments Maximize LaunchPad data in Klaviyo by creating optimized segments. This guide ensures efficient syncing, cost control, and alignment with marketing and compliance goals.