Pinterest Audiences
Overview Klaviyo powers smarter digital relationships across every channel, now including Pinterest ads. Once connected, you can sync audience data from Klaviyo to Pinterest to power more personalized advertising campaigns.
Features
Actalike audiences Building actalike audiences to find more of your best customers
Engagement audiences Retargeting recently engaged audiences who didn’t convert
Exclusionary Audiences Excluding recently converted audiences to avoid wasting ad spend
User Guide Getting started with Pinterest Audiences Learn how to integrate Pinterest Audiences with Klaviyo.
User Guide Pinterest + Klaviyo integration: Personalized and Efficient Ads With the Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers.
User Guide Pin to win: 12 tips for a winning Pinterest marketing strategy in 2025 We chatted with Pinterest product manager Erin Mathews about Pinterest marketing ideas, along with actionable tips and insights for executing your ecommerce brand’s Pinterest strategy.