Touchdrop
Entwickler
- TouchDrop
Kategorie
- Direct Mail
ÜbersichtTouchDrop turns Klaviyo segments into physical mail. Pick a segment or trigger, upload artwork, and we print, address and lodge personalised postcards with Australia Post. Every card carries a unique QR and discount code, so revenue is attributed back per recipient and lands in your reporting.
Funktionen
Send postcards to any Klaviyo segment, automaticallyChoose a Klaviyo segment or list as your audience and TouchDrop does the rest: postcards printed, personalised, addressed and lodged inside Australia with Australia Post. No CSV exports and no print vendor to brief.
Attribute real revenue back to every card you sendEach postcard carries a QR code and a discount code unique to its recipient, so orders are matched to the person who received it. See scans, orders and ROAS per campaign rather than an estimate across the whole send.
Trigger mail from the same moments as your flowsWin-backs, lapsed customers, browse and cart abandoners. Point a TouchDrop campaign at a segment your flows already use, and mail goes out on the same logic your email and SMS do.
Frequency caps and cooldowns applied before anything printsSuppression runs at send time, so someone you mailed last month is skipped instead of printed and paid for. Set a cooldown window, and a cap on how many cards one person can receive in a period.
Printed and lodged inside AustraliaCards are printed in Australia and lodged with Australia Post, typically landing in 3 to 7 business days. Addresses are validated before print, so undeliverable records are skipped rather than charged for.
Read-only access to the audiences you already maintainTouchDrop reads your lists and segments through Klaviyo's API and writes nothing back to your account. Membership and segmentation logic stay in Klaviyo, where you manage them.
BenutzerhandbuchKlaviyo Direct Mail: send postcards to any segment in four stepsConnect your Klaviyo account, select a segment, design the postcard, then send and track. Covers which segments suit direct mail and how suppression is applied.
BenutzerhandbuchTracking and attribution: what counts as a conversionHow the QR code and discount code on each card attribute an order back to its recipient, and how to read scans, orders and ROAS in your campaign reports.
BenutzerhandbuchSuppression and audience rulesCooldown windows, frequency caps, duplicate prevention and address validation, and the order they are applied in before a card is printed.
BenutzerhandbuchCampaign types: retention, win-back and acquisitionThe campaign types TouchDrop supports, how automated sends differ from one-time sends, and what you need in place to go live.